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The Conga Advantage Platform
explained, and how to choose your edition
Conga retired Revenue Lifecycle Cloud in October 2024 and replaced it with the Advantage Platform. Here is what actually changed, what sits on it, and which edition of each module you should be running.
What is the Conga Advantage Platform?
The Conga Advantage Platform is Conga’s own commerce platform. It brings document automation, CPQ, price management and optimisation, and contract lifecycle management into one place, and Conga describes it as open: you can deploy on any CRM or third-party solution rather than being tied to one.
That last point is the one buyers most often get wrong. The Advantage Platform is not a Salesforce add-on. Salesforce is one front end you can put in front of it, and a very common one, but the platform runs perfectly well beside Microsoft Dynamics 365, beside SAP or Oracle through standard APIs, or with no CRM at all.
It replaced the Revenue Lifecycle Cloud branding on 23 October 2024. If a partner or a document is still using that name in 2026, it is out of date.
The four pillars
Everything Conga sells now sits under one of four groupings, plus a set of Salesforce productivity tools that predate the platform.
Document automation
Conga Composer and Conga Sign. Template design, conditional assembly, generation at volume and eSignature. This is where most organisations first meet Conga.
Contract lifecycle management
Conga CLM and Contract AI. Clause libraries, authoring in Word, approvals, obligations and the agreement record itself.
Revenue and commerce
Advantage CPQ, Smart CPQ, Conga Digital Commerce and Conga Billing. Configuration, pricing, quoting, ordering and invoicing.
Price optimisation and management
Price Management and Price Optimization, both derived from the PROS B2B business. Pricing science alongside quoting rather than bolted on afterwards.
Two editions of everything, and why it matters
This is the structural fact the platform is built on, and the one that decides most of your architecture. Every major Conga module now comes in two editions: one for the Advantage Platform and one for Salesforce. CPQ, CLM, Composer, Sign, Billing, Digital Commerce and Approvals all split that way in Conga’s own documentation.
| For Salesforce | For the Advantage Platform | |
|---|---|---|
| Where it runs | A managed package inside your own Salesforce org, governed by Salesforce limits | On Conga’s platform, with its own compute |
| Front end | Salesforce | Salesforce through the bridge package, another CRM, or the platform’s own interface |
| Scale mechanics | TurboEngines offload heavy pricing and configuration when the cart outgrows the org | Built for that load from the start |
| Best when | Your commercial process lives in Salesforce and you want a single org to administer | Your CRM is something other than Salesforce, you want the newer Conga AI capabilities as they land, or volume argues for taking the work off the CRM |
The two are not mutually exclusive. Conga documents a hybrid where the managed package stays in Salesforce, a bridge package synchronises data to the platform, and the platform picks up the heavy configuration and pricing. That turns a migration into a sequence rather than a single cutover, which in most enterprises is the right way to do it.
What the PROS acquisition changed
Conga completed its acquisition of the PROS B2B business on 2 February 2026. Two things followed that matter to anyone buying today.
- There are now two CPQ products. Advantage CPQ is the Conga line, connected natively to Conga CLM, Composer and Billing. Smart CPQ is the PROS engine, running natively on both Salesforce and Microsoft Dynamics 365, API-first to SAP and Oracle, and carrying AI-led pricing and win-rate probability. Both reach across CRMs, so this is not a Salesforce versus everything-else choice.
- Pricing science became a first-class pillar. Price Optimization and Price Management are no longer a separate purchase from a separate vendor. If your problem is margin rather than quote speed, that changes the shape of a Conga business case.
We have a dedicated PROS pricing consultant in the team, so we can take the product question on its merits rather than defaulting to whichever line we know best.
Conga AiMe, and when to turn it on
Conga’s AI is branded AiMe. It launched at Conga Connect in March 2026 as an intelligence layer embedded across the products rather than a separate module, with agentic capabilities announced for quoting, contract insight, clause library building, price optimisation and template generation. Conga also took Advantage CPQ and CLM into early access on Microsoft Dynamics 365 and the Azure Marketplace at the same time.
Our advice on sequencing is consistent and occasionally unwelcome: AI agents perform against a structured clause library and a populated corpus of agreements. If neither exists yet, enabling agents before the foundation is in place means tuning them twice and paying for it twice. Build the library, get the data in, then enable and tune against real content with a legal validation cycle.
Our consultants are enabled on AiMe, so this is a sequencing recommendation rather than a reason to defer.
Is the Advantage Platform the same as Revenue Lifecycle Cloud?
No. Revenue Lifecycle Cloud was the previous branding, retired in October 2024. Revenue lifecycle management survives as a description of the category, not as the name of a product you can buy.
The same care is worth taking with contracts. Conga Contracts for Salesforce is the Salesforce edition of Conga CLM and it is entirely current. Conga Contracts, the standalone platform of Novatus lineage, is the legacy one: it no longer appears in Conga’s marketed portfolio and parts of its API are formally deprecated. The names sit close enough together to cause real confusion in buying conversations, and we have seen budget approved against the wrong one.
Do you actually need to move?
Not always, and we would rather say so before a proposal than after one.
- Stay where you are if your product model fits comfortably inside Salesforce, your cart performs, and your roadmap does not depend on capabilities landing platform-first.
- Move the heavy work first if configuration or pricing is straining the org. TurboEngines and the bridge package let you offload without moving your sellers.
- Move properly if Salesforce is not your system of record, if another CRM or ERP is the centre of gravity, or if contract volume and document weight argue for taking the work off the CRM entirely.
- Plan a route regardless if you are on standalone Conga Contracts, because that product is no longer marketed and parts of its API are deprecated.
Questions
What is the Conga Advantage Platform?
It is Conga’s own commerce platform, bringing document automation, CPQ, price management and optimisation, and contract lifecycle management into one place. Conga launched it in October 2024 to replace the Revenue Lifecycle Cloud branding, and describes it as open: deployable on any CRM or third-party solution.
Is the Conga Advantage Platform only for Salesforce customers?
No. This is the most common misconception we meet. The platform hosts the products itself and functions outside Salesforce entirely. Salesforce is one front end option, and a popular one, but Dynamics 365, SAP, Oracle and no-CRM deployments are all supported.
Is the Advantage Platform the same as Conga Revenue Lifecycle Cloud?
No. Revenue Lifecycle Cloud was the earlier branding and was retired in October 2024. Revenue lifecycle management remains a valid description of the category but is not a product name.
What is the difference between the Salesforce edition and the Advantage Platform edition?
The Salesforce edition is a managed package running inside your own org under Salesforce limits. The platform edition runs on Conga’s own compute, and can be fronted by Salesforce through a bridge package, by another CRM, or by the platform’s own interface. A hybrid of the two is documented and common.
What changed after Conga acquired the PROS B2B business?
The acquisition completed on 2 February 2026. Conga now sells two CPQ products, Advantage CPQ and Smart CPQ, and price optimisation and price management became a first-class pillar of the platform rather than a third-party purchase.
What is Conga AiMe?
AiMe is Conga’s AI layer, embedded across the products rather than sold separately, announced at Conga Connect in March 2026. It covers agentic capabilities for quoting, contract insight, clause library building, pricing and template generation. It performs best against a structured clause library and a populated agreement corpus, so sequencing matters.
Explore the rest of the Conga practice
Not sure which edition you should be on?
Forty-five minutes, no deck. We will tell you where your Conga estate actually sits today and what moving would involve, including when the answer is to stay put.